In Goa, sur isn't just a drink it's a feeling

When you think of Goa, the word sur encapsulates its essence. In Goan culture, sur carries two meanings. Traditionally, it refers to toddy, a local coconut brew, but it is also used as slang for enjoying a drink.

Whether it’s a casual invite from a friend – “Bosya, marey sur marpak” (let’s have a drink) – or a wife’s playful question – “Sur marun aaila?” (had a few drinks?), sur isn’t just about alcohol. It’s about connection, culture and the soul of Goa.

And now, Sur Cashew Feni captures that spirit of Goa in a bottle. Created by Satiwa Alco Bev, a rising star in the Indian craft alcohol scene, Sur is a premium cashew that blends traditional techniques with a contemporary twist.

Satiwa Alco Bev, known for innovative spirits like Satiwa London Dry Gin, Satiwa Passion Berry and Stoner Banana Bliss, has always embraced bold flavours and unique storytelling. With Sur, they bring Goa’s rich drinking culture to life.

HOW IT'S MADE

Sur is crafted in the heart of Goa’s cashew-rich Bicholim, where this artisanal feni is distilled the old-fashioned way. No shortcuts, no additives. Just pure, authentic spirit. This commitment to tradition is what sets Sur apart from the rest.

Sahil Adwalpakar, founder of Sinq Hospitality and Satiwa Alco Bev, explains that Sur is more than just a drink, it’s an experience, an invitation to savour Goa in every sip, whether you're a local or a visitor.

"Sur celebrates the way of life, steeped in history yet always embracing the future," he says.

FROM DESIGN TO DRINKS

One of the unique features of Sur is its charming packaging. The bottle design is inspired by the Goan , the large iconic glass jug that once was a fixture in every Goan household.

Reimagined as a collectible mini bottle, it brings back fond memories for many Goans, while appealing to new-age drinkers eager to explore the culture. Sur has already made waves in Goa, especially at festivals like Cashew Fest Goa, where it’s served in immersive tastings.

The standout cocktail? The Patrao’s Mix. The beauty of this drink is its flexibility – there’s no fixed recipe! As the Sur team explains, “You’re the Patrao. Mix what you love — Sur will do the rest.”

Sur is also expanding its horizons with new products, like 'Sur Coconut Feni' and exciting events such as bar takeovers and tasting sessions across India, explains Sahil. This makes Sur more than just another Goan liquor brand – it’s a cultural revival that’s reintroducing Goa’s alcohol heritage to the world.

For those exploring Goan spirits, building a home bar, or simply seeking the true taste of Goa, 'Sur Feni' is the perfect choice. It’s not just about enjoying a drink; it’s about feeling the vibe of Goa in every glass.

So, raise your glass and savour the authentic taste of Goa. Because in Goa, Sur isn’t just a drink — it’s a feeling.