NEW DELHI: Reaching out to every eligible central government scheme beneficiary is set to be the prime focus of the Narendra Modi administration , which completes 11 years.
Sources said nationwide registration camps will be held for enrolling eligible beneficiaries under schemes such as Ayushman Bharat Yojana for senior citizens as Modi government marks its 11th anniversary by deciding to focus on saturation and by removing obstacles holding up last-minute delivery.
Officials said focus to take benefits of programmes to the poor, the needy and the last person will be the theme of the anniversary celebrations as PM Narendra Modi has repeatedly underlined the need for complete saturation of government schemes .
In a break from practice, the government has decided to do away with publicity blitz that has been staple for such milestones, and instead engage directly with citizens, especially those benefiting from government schemes, the sources said.
"PM Narendra Modi wants to turn this into an opportunity for listening and connecting," said a senior government functionary. "The spirit is not of celebration but of connection. The idea is to understand what more needs to be done how to do it better," said a source familiar with discussions in the Prime Minister's Office and at other higher levels.
"Feedback from the beneficiaries is the best teacher," the functionary elaborated.
The ministries and departments concerned are conducting focused drives, enrolment camps, and beneficiary interactions to strengthen access and awareness.
"Ministries have been encouraged to use existing platforms and field networks to communicate achievements organically and prioritise authentic citizen voices over packaged messaging," a source said.
Sources said nationwide registration camps will be held for enrolling eligible beneficiaries under schemes such as Ayushman Bharat Yojana for senior citizens as Modi government marks its 11th anniversary by deciding to focus on saturation and by removing obstacles holding up last-minute delivery.
Officials said focus to take benefits of programmes to the poor, the needy and the last person will be the theme of the anniversary celebrations as PM Narendra Modi has repeatedly underlined the need for complete saturation of government schemes .
In a break from practice, the government has decided to do away with publicity blitz that has been staple for such milestones, and instead engage directly with citizens, especially those benefiting from government schemes, the sources said.
"PM Narendra Modi wants to turn this into an opportunity for listening and connecting," said a senior government functionary. "The spirit is not of celebration but of connection. The idea is to understand what more needs to be done how to do it better," said a source familiar with discussions in the Prime Minister's Office and at other higher levels.
"Feedback from the beneficiaries is the best teacher," the functionary elaborated.
The ministries and departments concerned are conducting focused drives, enrolment camps, and beneficiary interactions to strengthen access and awareness.
"Ministries have been encouraged to use existing platforms and field networks to communicate achievements organically and prioritise authentic citizen voices over packaged messaging," a source said.
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